Passion Project - Incognito
Copywriter: Jocelyn Mendez
Problem: Domestic Abuse
Fact: When an abuser becomes aware of a victim’s plan of escape, the abuse often escalates.
Insight: People often struggle to plan how to leave an abusive relationship.
Solution: Allowing victims of abuse the ability to freely research, make plans, and create their next steps.
We are creating a jewelry line called “Incognito”. This wearable tech jewelry would connect to a VPN wirelessly
to allow women to have access to private browsing, safe search, and no cookies/ tracking.
Once the jewelry is brought close to the computer a browser will pop up a tailored interface that allows the user to search the internet freely and will also provide them with resources such as shelters, hotlines, legal information, and support.